Hashtag Much? Here’s Why You Shouldn’t

Apr 01, 2014

You just posted #the #best #news #ever  and the #anticipation has been overwhelming — and those 15 #hashtags you listed will make sure everyone gets the point. Right? Not so much.

Whether it’s Facebook, Twitter or Instagram, it turns out your friends and client don’t really appreciate a flood of hashtags appearing on their newsfeed – and are apt to interact (read: click or share) less with your great news.

We’re already dealing with decline of posts being viewed by our connections, so why make it any harder? Ideally, you should stick to just 1 or 2 hashtags per post. No matter how many topics you think your brand’s post belongs under, narrow it down. Posts themselves are supposed to be short, simple, and sweet which makes it easier to interact.

To help choose the most effective hashtags, it’s important to know how they help to make your posts more social. Treat hashtags as content. They are primarily used to assist with topical searches, social media campaigns or to join in on common trending topics, such as #tbt (Throwback Thursday), #mcm (Man Crush Monday) and #bts (behind the scenes) to name a few.

However you choose to use hashtags, keep in mind that hashtags can drive followers to your page and information – or drive them away.

Quick Tips:

  • Limit yourself to 1 or 2 hashtags.
  • Make hashtags as short as possible. The shorter, the easier to share.
  • Select hashtags most related to your post and most likely to be searched
  • Don’t be afraid to have fun – or to join in on trending conversations.