New York— PR firm, DW World Media today announced it is changing its name to Kladé Group. The new name is due in part to structural leadership changes and to acknowledge the change in breadth of services provided by the company. The change is effective immediately.
Over the past year, the full-services public relations firm has expanded its services to include social and digital media platforms, including social commerce, web development and advertising operations. The company’s services niche is in media, entertainment and the arts for emerging and established clients seeking to elevate their brand and enhance their reach and marketability.
“This rebrand is the perfect opportunity to further establish our foothold in social and web technologies that have become integral to public relations work, inclusive of web development, social commerce and digital media opportunities,” said Steph Harmon, Kladé Group founder. “This is especially important as we assist in securing 360-experiences for our core clientele.”
Originally in co-partnership with Denise Washington, Harmon assumed full company control last month. DW World Media will change its corporate website from dwworldmedia.com to kladegroup.com. All social profiles have also been updated to reflect this change. DW World Media has announced the official launch of its full-service public relations.
For more information, contact media@kladegroup.com.