Consumer Profiling: All Purchases Are Not Created Equal

You are Not Special, You're Purchases Are

Check out this interesting infographic from Camcode below.

It shows how retailers like Target and Domino’s Pizza use predictive technology to gather and store data to determine everything from how best to market to you, which coupons you’re most likely to use based on your life stage, and what you might buy based on previous purchasing habits.

Also shows how certain shoppers get better deals simply because of their spending habits. Is that fair or fantastic?

You are Not Special, You're Purchases Are