#PR101: Following Up With Networking Contacts

15th Oct 2012

You’re a networking superstar: everywhere you go, you leave with at least three business cards and three new possible connections. Now what? How often do we exchange information with a new connection only to never contact them? Are you afraid …

Celebrity of the Week: Justin Bieber

03rd Oct 2012

Our first “Celebrity of the Week” is Justin Bieber. Besides making chart topping music and gearing up for a world tour, Biebs won the hearts of fans everywhere when he met and married 6-year-old Avalanna Routh this past February. Avalanna was …

#PR101: Pitching After Hours

02nd Oct 2012

The first rule of being in PR is understanding that we are always on the clock. While most executives clock out after 5:00 pm, after-work cocktails often present the perfect opportunity for a pitch. And, as professionals we have to …

#PR101: Do Your Research

17th Sep 2012

Working in the media can be fun and glamorous, but it is also quite time-consuming. Journalists are constantly up against tight deadlines and have little time to spend reading long, rambling pitches. Are you pitching content that your journalist cares …

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