Values, promises, purpose…what do you want you brand to be built on? This is the most important question you must answer before you can start to build a solid brand and campaign. Planning the start makes for a smoother ride with greater success. Here are five tips to get you started.
1. Develop a strong mission and message.
Everything your brand does should agree with its mission. Everything said and shown should agree with the core principles that are made in the beginning.
2. Be clear and to the point
Make your message clear and available for anyone to see. Why won’t it be just another office in the industry and what will make it stand out? Have all of this set in stone before you start so that you will already know which directions to go in.