3. Don’t stand for what sounds good — stand for what you believe in
Develop a sincere message that you can be proud of and shout it from the mountain tops!
4. Stick To Your Guns
Stick by this purpose and the values that you will go by during execution. Never let go of your promises and purpose. Clients will expect these promises with each product and given service.
5. Develop a customer base based on your mission.
If you plan the kickoff of your business right, you will already know everyone you are going to target, why, and how. These potential customers have values that are parallel to your message. They are ready to support you and others are ready to do business with you. Find them, reach out to them and grow with them.
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