Faatemah turns up the volume in a new Target Canada’s “Art of Everyday” campaign. The commercial series has partnered with artists who took every day essentials, from light bulbs and sandwich bags to kleenex and paper towels, to create one-of-kind artistic pieces.
In the video above, Faatemah uses Pantene’s hair care product line to create an artistic interpretation of a rose.
“I was flattered to be among the selected artists who participated in this campaign,” said Faatemah. “I’ve styled hair for Target print ads in the past, but this is my first commercial with the company. It was a welcome challenge to create a living rose on set and capture art in progress.”