Black beauty editor Stephenetta (isis) Harmon has launched Sadiaa — a searchable directory dedicated to Black-owned hair and beauty brands and services in the U.S.
(New York, NY) – Sadiaa has launched as the premier online beauty directory dedicated to all facets of Black hair and beauty. The comprehensive platform aims to be a one-stop hair and beauty resource, including business profiles, news, events, and product reviews.
Black women and women of color can search the growing directory of hair and beauty business and services by name, city, zip code or category. Categories include hair, makeup, fashion, health & wellness, skincare, nails and more. The directory also gives businesses the ability to amplify their reach to an active and engaged audience that not only wants but is seeking their services.
The site is the brainchild of beauty editor and developer Stephenetta (isis) Harmon who was tired of digging through lists and web searches to find Black-owned brands and products.
“Studies show we spend nines time more on hair and beauty needs, yet are the least considered when it comes to diversity in product choices, services, and marketing,” said Harmon. “I have met women all over the country, who like me, are not just searching for where to get our hair done, but all aspects of beauty — from where to find Black-owned beauty supply stores and haircare brands to fashion and dermatologists. We were all frustrated to learn that such a comprehensive directory dedicated to Black beauty didn’t currently exist in the U.S. That’s why I created Sadiaa – to make beauty easy and accessible.”
Sadiaa currently has listed more than 400 businesses, including over 150 Black-owned beauty supply stores, with plans to grow exponentially through 2020. The site offers both free and paid listing options for businesses. The brand also looks forward to presenting or hosting events throughout the country that highlight various Black-owned brands and address topical hair and beauty concerns.
For more information, visit sadiaa.com.
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About Sadiaa
No more combing through endless lists and apps to meet your hair and beauty needs! Sadiaa Hair + Beauty Guide is a one-stop hair and beauty resource for women of color. The digital platform combines the first US-based directory dedicated to Black-owned beauty brands and services with tools, tips and news. Its mission is simple: to make beauty easy and accessible.
Media Contact:
Nickie Robinson, Good Girl PR
nickie@goodgirlpr.com
917.929.5500