To the untrained eye, social media marketing may be thought of as only taking 30 seconds out of your schedule to post a tweet or update a Facebook status. Don’t we all wish that it was that easy?
Social media marketing is more than just a post, it’s a strategic process to gain more attention and web traffic to a certain product, brand or page. It takes planning and time. But, with smart phones in the pockets of more than half of the U.S., it’s an invaluable and inexpensive medium to provide consumers quick access to company information and updates and launch awareness campaigns.
Whatever your goal, you will need to employ a strategy with constant evaluations to keep up with what is working and what isn’t in an ever changing social media world. Be sure to keep it new and organized and get your company name out there. There is always an app for that.
Here are some quick tips for maximizing your social media marketing strategy
- Have specific goals in mind for your social media plan.
- Social media is NOT a fad. It will be here for a while.
- Use your social media accounts to build customer relationships.
- Keep your account alive and active, so you can stay relevant. You can even queue a schedule of “evergreen” social media posts up to a month ahead of time.
- Don’t abandon your customers!
–Taryn Williams