I recently had the opportunity to attend a Public Relations Society of America (PRSA) professional development seminar hosted by the Tar Heel Chapter ...
#PR101: Following Up With Networking Contacts
You’re a networking superstar: everywhere you go, you leave with at least three business cards and three new possible connections. Now what? How oft...
Celebrity of the Week: Justin Bieber
Our first “Celebrity of the Week” is Justin Bieber. Besides making chart topping music and gearing up for a world tour, Biebs won the hear...
#PR101: Pitching After Hours
The first rule of being in PR is understanding that we are always on the clock. While most executives clock out after 5:00 pm, after-work cocktails of...
#PR101: Do Your Research
Working in the media can be fun and glamorous, but it is also quite time-consuming. Journalists are constantly up against tight deadlines and have lit...