Does your company underestimate the the power of PR? You have a marketing plan, but is that enough? What is the real difference between marketing and ...
#PR101: Talk TO Me, Not AT Me
In an increasingly digital world, it seems we’ve lost touch with art of conversation these days. We text, Skype, Facebook, tweet often more tim...
#PR101: Following Up With Networking Contacts
You’re a networking superstar: everywhere you go, you leave with at least three business cards and three new possible connections. Now what? How oft...
#PR101: Pitching After Hours
The first rule of being in PR is understanding that we are always on the clock. While most executives clock out after 5:00 pm, after-work cocktails of...