Okay, so you’ve put your best feelers out to get your brand buzzing. The crowds are watching, your posts were sent at peak exposure times. Facebook fans are commenting and your tweets are getting retweeted and favorited.
Now what? It’s time to get the conversation going. Remember that social media is meant to be a form of two-way communication. Sending posts with announcements and timeline entertainment can only go so far. The next step is real conversation.
Here are five quick tips for making the most of those social media connections.