1. Leave the robot-talk for sci-fi
Interact with consumers to show the man behind the machine. This is your chance to market directly to a fan base and build relationships. Reply to a comment on your post and use it as an opportunity to show appreciation. Prove that the consumer’s or client’s words matter. No one likes to think that their thoughts and comments are being sent into thin air. People like to know that the business or organization is listening and taking notes.